Know your business netiquette ...
At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…
Why Linking Your Tweets to your Facebook is a Bad Idea
Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…
Does Your Business Know The Rules?
“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…
Need a Catchy Headline? Unleash Your Corporate Id
Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…
Northern Commits $150,000 to Habitat for Humanity
For Immediate Release: London, ON — September 22, 2020 — Northern Commerce is thrilled to announce its newest Northern Cares charitable partnership…
Northern Named One of the Best Workplaces™ in Ontario
For Immediate Release: London, ON — June 24, 2021 — Headquartered in London, Ontario, North America’s leading digital experience agency, Northern, has…
Facebook's New Way to 'See' Photos for the Blind, Visually Impaired
Facebook offers its users a window into the worlds of their friends, families, and colleagues. However, for visually impaired and blind users, that…
Quality, Not Quantity, Should be the Focus
I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
Social Media 2012 – The Year in Review Part I – The Bad
To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…