Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…

The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…

Tomorrow's arrival of the International Day of Persons with Disabilities marks an ideal time for all of us to focus on celebrating our diversity…