Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success
Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
The Give and Take of Accessibility
Did you know that not all guidelines of the Web Content Accessibility Guidelines (WCAG) 2.0 are required under the Accessibility for Ontarians with…
Customer Service
Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
A New Appreciation for Accessibility
We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…
Has Social Media Ruined Our Social Skills?
In October of 2009, Soren Gordhamer, blogged on Mashable.com “ The 5 Ways in Which Social Media has changed our Daily Lives”. Particularly of interest…
Twitter & The Tweeting Bike!
Over the past few weeks Twitter has been a large discussion topic in our client meetings - some people are ready to jump on board, while others are…
Reviewing Challenges & Asking for Client Feedback
Okay, so you’ve got your goals, objectives and target audience. You’ve implemented the project to the best of your ability, launched and now it’s over…