An echidna is an Australian mammal that has learned to thrive in the harsh Australian outback. With spikes like a porcupine and a snout like an…

Last week I covered some pointers on the bid process and how to ensure you get the right vendors coming to the table. Now let’s cover the start of…

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

I am an advocate for accessible design by mainstream developers – I appreciate when everything I need works and is labelled nicely. But I've recently…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…