Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…

Tonight a few Echidnas will be “attending” the Pillar Community Innovation Awards, celebrating some of those individuals and organizations who have…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…

Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…

If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…