The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Northern Commerce Announces Charitable Partnership with London Humane Society
For Immediate Release: LONDON, ON – November 27, 2018 — Northern Commerce is pleased to announce its charitable partnership with London Humane Society…
Northern One of Canada's Best Workplaces™ for Today's Youth
For Immediate Release: London, ON — October 27, 2020 — London-based digital agency, Northern, is on the rise as one of Canada’s fastest-growing…
The Frustrations About 'Working Around' Accessibility
The point of accessibility is for users with a variety of needs to use your product. It is not simply to satisfy a federal regulation. If that’s all a…
Putting Our Best Foot Forward Against Bullying on For Me Day
Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the next 14 months, Digital Echidna is supporting a series…
Let’s Talk About How Two Steps Can Start Positive Momentum
Today, we’re inviting you to not only put your best foot forward in supporting mental health initiatives, but also to take that next step and continue…
Reflecting on IWD: A Trail Blazed and a Path Forward
Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…
Six Grand Masters Proves We’re No Flash in the Pan -- And That’s Just the Start!
Over half of Digital Echidna is currently in the Music City taking in the sights and sounds of DrupalCon. But it’s not all fun and games -- there’s a…
There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…