This evening, the Echidna team will be gathering together in a private box to watch our junior hockey team. It’s a great opportunity to leave the shop…

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…

Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…

Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…

For consumers, competition is always better -- it improves motivation, supports competitive pricing, and offers flexibility. For Canadian companies…

Laissez les bons temps rouler! Digital Echidna is proud to announce that it has been listed as a finalist in the Excellence in Digital Marketing…

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…