I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…

Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…