There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…

The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…

Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create…

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…