Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…

Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…

Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…

With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…