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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

How Does it Make You Feel? Why Alt Text May Not Be Enough

The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…
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Echidna Blog

How to Contribute to Drupal: Documentation

If you’re a developer, you have skills that the average bear looks up to -- often with awe and sometimes with genuine confusion. You don’t need to…
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Echidna Blog

How To Contribute to Drupal: Events

Getting started in any technology can feel intimidating. The best way to learn, though, is by doing -- and a combination of the opportunity provided…
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Echidna Blog

Flash and Your Target Audience

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
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Echidna Blog

Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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Echidna Blog

The Art of the Interview - Drawing Out the Right Answers

Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected…
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Echidna Blog

Accessibility Matters - Exploring the Hows and Whens of Alternative Text

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
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Echidna Blog

Need a Catchy Headline? Unleash Your Corporate Id

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…
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Echidna Blog

AODA and You: What to Do Now

We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…
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Echidna Blog

Eight Ways to Implement Site Personalization

Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the…
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