A First Few Steps Towards a Brighter Future
It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
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Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Wear a Blue Hat Today in Support of Web Standards
Today - November 30, 2009 - is Blue Beanie Day! Wear a blue hat, cap or toque in support of web standards. Why are web standards important…
It's iPhone Day!
Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…
Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
Northern & Fanshawe Launch Marketing Challenge to Support Local Business
For Immediate Release: LONDON, ON – January 21, 2021 — After a year that pushed eCommerce and digital marketing to the forefront for businesses around…
Northern and Fanshawe College Collaborate on Educational Initiatives
Northern has partnered with Fanshawe College for several years to bring students web development education and agency experience. This year, Northern…
The Politics of Content
This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…