SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…

OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…

.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…

The Completely Automated Public Turing Test to tell Computers and Humans Apart – otherwise known as CAPTCHA – is the bane of my online existence. This…

We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…

When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…