Why Buying Likes Will Hurt Your Brand: Caveat Emptor
“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
Six Simple Ways to Help Keep Your Site Secure
Today is Data Privacy Day. What does one get or give on a celebration like this? Cake? Balloons? How about the gift of a few tips that can help you…
Digital U for a Digital You 301 – What Do You Want?
So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
Three Social Trends; Three Valuable Lessons
OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
Islandora and Drupal: Part Two of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
Behind the Drupal Curtains at MWDS
In the past, I’ve told you why I feel Drupal Camps are a great experience. Today, I’d like to share why I think development summits ( Dev Days as they…
A Back to School Style Guide for A+ Content
For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…
Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified
At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
Focus On Quality and Your Customers Will Make Time for Your Content
How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…