Using Text Messaging in your Lead Generation
Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…
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Should Research and Development Be Done on Company Time?
Many companies struggle to justify the cost/time of Research and Development, especially in tough economical times. Many organizations see the value…
How to Make Your Workplace Inclusive? Just Ask!
Inclusivity isn't an end goal -- it's not just about hiring someone or building an accessible website -- it's a step along a much longer path. But…
Hurry Hard - Hitting the Button for Project Success
The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
Keeping Blue Beanie Day Top of Mind (and Head!)
This year, with the Accessibility for Ontarians with Disability Act’s (AODA) Jan. 1, 2021 deadline for website compliance fast approaching, Blue…
There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
What's the Deal with Mega Navs?
When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
Celebrating Past, Present, Future – and People
On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to…