The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
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Don't Cry Beige to Meet an Artificial Content Schedule
What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
AODA and You: First-Hand Answers to Who and Why?
To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…
Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again
Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
Can Business Be Humble and Promotional at the Same Time?
True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…
Love Local: Echidna Staff Recommendations
Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Northern Commerce 2017 Year in Review
2017 was Northern’s biggest year yet, with new and exciting clients coming on board, more projects and websites launched, and recognition from some of…