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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Our EOS Journey To Date: 5 Things To Know

Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
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Echidna Blog

Tech Gifts for Christmas 2009

With only a few days left before Christmas – here are some great tech related items sure to inspire envy in others: Panasonic 103 inch TV TH-103PF9UK…
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Promoting Understanding, Not Fear, Is key to Accessibility Awareness

In the world of disability awareness campaigns, the end don't always justify the means. The latest disability faux pas arrived in the form of a…
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Get Started With GA4: What Are Explorations?

Summary With Google planning to sunset Universal Analytics in July 2023, the move to Google Analytics 4 is imminent. Users may have noticed that GA4…
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Take a Look in the Mirror ...

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…
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A New Appreciation for Accessibility

We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…
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Turning Adobe’s Embedded AI into Real Marketing Performance

Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
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Why You Should Opt-Out of GA4 Automigration

Need to Know Google is now automatically migrating Universal Analytics properties to GA4 for users who don’t opt out of the service but strongly…
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The Value of Klout -- Digital Echidna Head2Head

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…
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Changing the Landscape ...

Last week, 100,000 users were given access to the much anticipated Google Wave. Google Wave is an online tool for communication and collaboration. A…
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