The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Opening the Book on Closed Captioning!
We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
Kicking Off 2018 with Content? Question Your Path to Success
As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…
Northern Receives 2020 Animal Welfare Leadership and Innovation Award
For Immediate Release: LONDON, ON – January 6, 2021 – With today’s ever-growing digital landscape, non-profit organizations are challenged to keep…
AODA and You: Putting Your Site to the Test
Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
Connecting the Dots: Braille in the Digital Age
Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…
Accessibility Matters - Exploring the Hows and Whens of Alternative Text
The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
Northern Named One of the Best Workplaces™ in Ontario
For Immediate Release: London, ON — June 24, 2021 — Headquartered in London, Ontario, North America’s leading digital experience agency, Northern, has…
The Weight of the Word is On Your Shoulders
How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…