This year truly has been one filled with change. Over the past couple of weeks, you look around and notice the leaves changing colour. This time of…

Don't panic. Though July 1st is fast approaching, we've got the key to unlock Canada's new anti-Spam legislation. It may sound daunting and you may…

It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

We often get asked by clients, “ How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh…

Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…

I recently read an article on Mashable.com talking about “Stylebot”. Stylebot is an extension of Google’s browser, Chrome, and allows you to access…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…