Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

The adaptive, resourceful echidna is a fitting mascot and company namesake because we exist in a digital environment that’s always changing and…

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…

Echidna Solutions Corp is excited to launch the new website for CBC’s Hockey Night in Canada Presents Play On! . The new site offers an upgraded…

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…