Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
Don't Want to Play? Fine, But Be Aware of the Game
You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…
Five Reasons Why You Should Go to a Drupal Camp
This past weekend, I attended DrupalCamp New Jersey. With other Echidnas heading to Florida in a week's time, I thought I'd take the opportunity to…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
A Season to Celebrate
Like Alvin, Simon, and Theodore once sang, "Christmas, Christmas time is near..." With four children at home, I can attest that it's "time for toys,"…
Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.
Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
Creative Solutions for Innovation 150 Challenges
[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…
Twitter & The Tweeting Bike!
Over the past few weeks Twitter has been a large discussion topic in our client meetings - some people are ready to jump on board, while others are…
Bein’ Neighbourly and Cleaning and Greening the Forest City
First impressions matter, right? So today’s 20-Minute Makeover event, in support of London Clean & Green, is a great way for a group of Echidnas to…
An Honest Way to Prevent a 'Panda' Attack
I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…