Does Knowing How to Cut With a Scalpel - Make You a Surgeon?
Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…
Ensure Your Presentation Complements - Not Competes With - Your Message
When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
A View from the Fringe Shines Light on the Need for Reflection
Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Healthy Web Option? Consider Drupal
Being based in London, ON, we're spoiled by having one of the country's finest collection of medical facilities all within a 15-minute radius of our…
Northern Supports Local Businesses and Fanshawe Students for the Fourth Year With Digital Marketing Challenge
FOR IMMEDIATE RELEASE Northern Commerce and Fanshawe College are partnering for the fourth consecutive year to support local businesses and Fanshawe…
Reflecting on IWD: A Trail Blazed and a Path Forward
Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…
Accessibility Matters - Emergency Preparedness
Being prepared in a disaster is essential for anyone, but having a disability means that particular considerations need to be made. Fortunately, there…
The Importance of Applying Accessibility
I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…