I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

This weekend, we in the Great White North, celebrate Thanksgiving. It's a time of family, togetherness, and, of course, a three-day weekend. I wanted…

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…

The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…

The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…