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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

My Card Says Plumber, But I Am a Doctor on the Weekend ...

Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…
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Echidna Blog

Celebrating Teamwork

If you happen to be at the London Knights’ hockey game tonight, take a look over to the stands to the west side of the rink -- there you’ll see a…
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Celebrating A New Way to Work on Labour Day

You may not know that Labour Day is a Canadian-derived holiday. Sure, the U.S. made it an official holiday in 1892, while Canada took a couple more…
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In a Bad Situation? Language Matters

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
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Echidna Blog

Everything Old Needs New Again

On a day where we welcome students from Fanshawe College for a tour of our facilities and a little chatting about the future, it's the ideal time to…
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Thank You

Thank you. Those two words carry so much weight for all of us at Digital Echidna tonight. Earlier this evening, we were named the winner of the…
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Could Foursquare Be the Next Twitter?

If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…
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Local Efforts Can Lead to Global Impact - Open-Source Lessons

One of the best things about working in open-source technology -- and, in our case, Drupal specifically -- is the fact that your local efforts can…
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Even More Lessons From the Fringes

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
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Why Don't You Care?

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
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