You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…

Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

Earlier today we hosted a judging panel for the London Chamber of Commerce’s Business Achievement Awards. We’re absolutely thrilled to be a finalist…

Like Alvin, Simon, and Theodore once sang, "Christmas, Christmas time is near..." With four children at home, I can attest that it's "time for toys,"…

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…