Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
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Is AI Chat Right for Your Organization? 3 Questions to Ask
Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
Who, Not How Many, Should be the Real Question
Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
Migrating Your Clients to Drupal 10? Here's What You Need to Know
Need to Know Migration to Drupal 10 presents unique challenges, particularly for those currently using Drupal 7 Starting with an audit helps identify…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
Open Source, Open Science, Open Data, and the Future: Part Three of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
Getting a Move On With Accessible Spaces
Our recent move has highlighted for me the benefits of accessible spaces, and the added benefits of thinking accessible, that make a new space a…
The ABCs of WCAG – Mapping Out an Accessible Future
For anyone who has been working in the digital accessibility field, sometimes it can feel like being lost in an alphanumeric soup! And for those of us…
Deloitte’s TMT Predictions: Smart Speakers, Machine Learning, 5G
I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting…