It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…