The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
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Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
365 Days of Pride: Our Commitment to the 2SLGBTQIA+ Community
At Northern, Pride isn’t limited to a month. We recognize the immense importance of respecting and uplifting the 2SLGBTQIA+ community 365 days a year…
Incoming Links and SEO
At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…
When it Comes to Web Standards and Accessibility, Being Blue is a Great Thing
If you’ve noticed your social feeds are turning blue, it’s got nothing to do with the November blahs and everything about supporting blue beanie day…
Last Stop for Drupal 7: Why to Upgrade Before EOL
Drupal 7’s end-of-life date has officially been extended to January 5, 2025 — but waiting to upgrade now has added risks. Though site owners have some…
A Day in the Life of a Digital Project Manager
Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
LinkedIn Lessons About Asking the Wrong Questions
It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
A Day in the Life of an Automated Tester
In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…
My Card Says Plumber, But I Am a Doctor on the Weekend ...
Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…