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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Can You Get Steak ... at a Hamburger Price?

Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…
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Northern Commerce Named One of the Best Workplaces™ for Women for Second Consecutive Year

FOR IMMEDIATE RELEASE LONDON, ON – March 8, 2022 — North America’s leading digital solutions agency, Northern Commerce, has been named on the 2022…
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Content Marketing? Simple, but Not Easy.

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
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Who, Not How Many, Should be the Real Question

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
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Angular JS Adds Another Tool to the Developer’s Tool Belt

Yesterday’s tools need to update for tomorrow’s challenges. After all, you wouldn’t heat a modern home using only a flint and steel -- builders have…
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Don't Cry Beige to Meet an Artificial Content Schedule

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
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For Immediate Release: London, ON — June 25, 2020 — Northern Commerce is one of London’s fastest-growing digital agencies earning international…
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Northern is proud to return to Acquia Engage Boston as a Silver Sponsor, continuing a tradition of participation that dates back to the event’s…
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How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization

Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
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The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
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