A 1.0 World versus a 2.0 World
I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
Customer Service
Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…
The Positive Side to Bounce Rate
Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
Google Adwords Remarketing
What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
Celebrate Drupal 8
Today we celebrate the launch of Drupal 8 -- the newest version of the world's premiere content management system. We're happy to join the rest of the…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
Website migration tips for marketers and content managers
We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…
Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
Content Isn't King - It's Far More Foundational Than That
I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…