Understanding Fandom the First Step in Cultivating Fans
To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
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How To Ace Your Drupal Certification Exam
The Drupal community is large and diverse. There are many ways to get involved, but I’d like to talk to you about becoming certified. A great choice…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
Face Time, Not Just "FaceTime" Improves Accountability, Understanding
In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
Captioning -- How Not to Get Lost in Translation
For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
Lay Down the Law to Keep the Trolls at Bay
Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your…
Golfer Shows Bad Form in Swinging at Trolls
It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…