As of today, #DrupalCares has raised $500,000, meeting its 60-day goal in just over 30 days. Nearly 150 businesses and organizations, along with over…

Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…

The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…

Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…