Language Matters -- Who the F*** Do You Think You Are?
If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…
Northern Awarded Top Web Design and B2B Companies in Canada
London, ON — June 8, 2021 — Northern, an integrated digital solutions agency for leading brands in North America, is honoured to be included among…
Digital Echidna to Merge With Tech Firm Northern Commerce
MEDIA RELEASE Friday, July 31, 2020 Top Agencies Northern Commerce and Digital Echidna Announce Intent to Merge London ON - Two of North America’s…
Northern Commerce Awarded Best Workplaces in Ontario Recognition
For Immediate Release: London, ON — June 25, 2020 — Northern Commerce is one of London’s fastest-growing digital agencies earning international…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
Developing Tools to Keep you Organized
“I’m really busy right now.” Or… “I’ll get to that when things slow down.” The thing is, things never really do slow down, do they? There may be odd…
AI First is a Hot Topic. AI Second is the Right Way.
Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Golfer Shows Bad Form in Swinging at Trolls
It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…