Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…

Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…

Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends…

Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…

There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…

It’s my last post of the year! Well, that’s not entirely true, but for many of us the arrival of Labour Day feels like we’re at the precipice of…