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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Dress for Success -- The Politics of Wearing the Right Message

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…
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Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I

I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
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Smart Date 3.1 and Beyond

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I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…
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AI Generated Content

Weighing the Pros and Cons of AI-Generated Content

It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
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Drupal Development in London Ontario

If you've ever been to the top of One London Place and looked out, you can see why we're called The Forest City. At the ground level, it's easy to…
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Opening the Book on Closed Captioning!

We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
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Inaccessible Content Can Leave a Lasting - and Negative - Impression on Your Customers

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…
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Know your business netiquette ...

At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…
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Quality, Not Quantity, Should be the Focus

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
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