If You Build It, They Will Come ...
Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses…
How to Choose the Right Font for Your Project
So, you need to pick a font. Surprisingly enough, this can be a difficult thing to do. The wrong font can turn the most serious of headlines into a…
Navigating the Economic Downturn
The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
Guidelines on Guidelines - Official Does Not Have to Be Ostentatious
Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…
5 Key Takeaways from Our Loyalty Rewards Webinar
Our Community Manager, Chris Craigman, co-hosted a webinar with Elaine Sloboda from Smile.io to discuss the benefits of loyalty programs, and what to…
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…