A Day in the Life of an Automated Tester
In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…
Why It's Essential to Put Your Business in the Palm of Your Customers’ Hands
There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…
Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified
The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization
Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
How Do I Keep My Website Fresh?
We often get asked by clients, “ How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Where Can You Find Success? Just "READ"
While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…
An Engaging Site Leads to an Award Nomination
Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…
Social Media 2012 – The Year in Review Part II – The Good
Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
Accessibility Awareness is Great, But Action Makes it Matter
Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…