There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…

We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…

We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…

There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…