An Earnest Look at BERT
Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Stand Out From Your Competition
The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
Understanding the Big Picture
“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
Does Your Business Have a Social Media Voice? - Let's Build One!
In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…
Giving Back? How to Make it a Part of Who We Are
To misquote Lao Tzu, a journey of 472 steps begins with a single step. As Digital Echidna participated in today’s Stair Climb in support of the United…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
Execution at dawn photos only serve to kill interest, excitement
It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…
Islandora and Drupal: Part Two of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…