In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…

It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…

It's one thing to back the right horse. It's something totally different to saddle up and try to guide that horse to victory. While there are a lot of…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…