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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Should Research and Development Be Done on Company Time?

Many companies struggle to justify the cost/time of Research and Development, especially in tough economical times. Many organizations see the value…
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Social Media 2012 – The Year in Review Part I – The Bad

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
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Echidna Blog

Shining a Light on Accessibility - The Importance of Being 'Seen'

"I want to be seen in a positive light, rather than not seen at all. I want to be seen as a contributor and I want to be seen for my potential." It…
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Open Data Offers a World of Potential

Tomorrow marks International Open Data Day, an annual celebration of open data all over the world. As a company that wholeheartedly embraces open…
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Headlining Reasons to Think Ability First

Last Friday morning, at the Ability First's Champion Awards breakfast, I was in the company of enlightened people. That might be a strong statement…
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User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
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The Power of Generative AI: Insights from Salesforce Connections 2024

Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
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2013 – Communications Breakdowns

Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
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To Successfully Create Content You Need to be a 'People' Person

It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…
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Who, Not How Many, Should be the Real Question

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
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