What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

When it came to technology, 2016 was a big year for Digital Echidna and the Drupal Content Management System. We're excited to take what we've learned…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

It's not like you really need another reason to visit Montreal at any time, but if you happen to be in la belle province this weekend -- or can make a…