This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…

The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…