Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Echidna To Go Back to School at PSEWEB
Digital Echidna is proud to be going "back to school" as a silver-level sponsor of the upcoming PSEWEB conference in Montreal. PSEWEB is a conference…
Don't Cheapen Accessibility. Make it Mainstream
In the final days of the 2015 Parapan Am Games in Toronto and surrounding area, organizers began selling tickets for $5, with the hopes of selling out…
The Spin Cycle
There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
Earn Your Way In
Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…
Northern Commerce Named Large Business of the Year
For Immediate Release: LONDON, ON – March 22, 2018 — Northern Commerce has been named Large Business of the Year at the 35th annual London Chamber of…
Holiday Wishes from the Echidna Team
The Christmas Eve Eve Day (the math adds up!) today and as we know that many people may give themselves the gift of a little extra time today, I…
Highlighting Collaboration at MidCamp
A trio of Echidnas is about to blow into the Windy City for the fifth annual Drupal MidCamp. We're committed to supporting the Drupal community and at…
Bubble, Bubble, is the iPad for the Blind Worth the Toil and Trouble
A tablet billed as "the iPad for the blind" featuring liquid-bubble Braille output is intriguing, but is it appealing to a niche that may not be there…
Managing Your Online Personal Brand
Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…