That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…

It would seem intuitive that the more people talk, the more information gets shared, and the more involved your employees would feel, right? A well…

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…