It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…