Focus Your Writing
I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
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Northern & Fanshawe College's Co-Funded Partnership Supports 15 Local Businesses
For Immediate Release: London, ON — April 20, 2021 — In January of this year, London-based agency, Northern Commerce, and Fanshawe College announced…
Website Design versus Function
When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…
Creating a Successful AdWords Campaign
As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
Start by Defining the Content Architecture For Your Website
Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…
Write Compelling PPC Ads
Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…
Islandora Membership Continues our Investment in Open-Source
Digital Echidna is happy to announce that we have become a proud Member of the Islandora Foundation. As you may know, Digital Echidna has long been a…
To Pinterest or Not to Pinterest
Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…
Content Strategy & Architecture
Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…
Turning Adobe’s Embedded AI into Real Marketing Performance
Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…