Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
No Web of Confusion -- AODA Site Compliance Deadline Not Changed by Provincial Announcement
For many organizations that have been fretting about meeting AODA-compliance deadlines, the Province of Ontario appears to have given them the gift of…
Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
If A Tree Falls
In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
An Echidna at the Heart of Drupal 8
It's safe to say that the Drupal Content Management System is a big part of who we are and how we've grown, and it has contributed greatly to our…
The Internet Tongue Twister
At Echidna, we’ve been asked more and more to build our clients an Intranet solution. Intranets are becoming an increasingly popular way for…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
Window-Eyes' Shutting Causes Challenges, Changes for Users
Last week marked the end of a long-standing text-to-speech engine, Window-Eyes. More than two decades after its creation, this commercial screen…
If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place
If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
It's time to focus your marketing efforts
Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…