Reflecting on IWD: A Trail Blazed and a Path Forward
Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…
Echidna Again Ranked Amongst Canada's Top Web Developers by Clutch
For the second straight year, London, ON-based Digital Echidna finds itself recognized by Washington D.C.-based Clutch as one of Canada’s leading web…
Northern Named One of the Best Workplaces in Canada 2025
Last night, the Northern team had the honour of attending the 2025 Best Workplaces in Canada awards ceremony - an evening filled with inspiration…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
Echidna, a Creator or a Configurator?
Last month, Resolution - another awesome web firm in town - posted a blog titled "Creator or Configurator". Full post here The premise of the post is…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Hardly a Slacker: Slack and Accessibility
We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…
3 Key Ways to Foster Retail Loyalty in 2023
Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
Flash and Your Target Audience
In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
Acquia Engage 2021
What is Acquia Engage? The annual Acquia Engage conference features two full days of marketers, developers, and industry experts gathering to work…