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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Accessibility and Everyday Emergencies

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We received an e-mail at @email from Ben A. who asks, “I’m working on my own personal Website and I’d like to make it as accessible as…
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Digital U for a Digital You -- A Beginner’s Guide to APIs

If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…
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How to Receive an Accessibility Complaint

In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
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Connecting the Dots: Braille in the Digital Age

Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…
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Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
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Author: Beau Brewer Partner and VP, Content Supply Chain at Northern There are a few reassuring constants in the Adobe Experience Manager world. The…
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The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching

It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
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2013 – The Year We Learned How to Connect

The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
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The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
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