The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
Northern Commerce Achieves Klaviyo Master Elite Partner Status
Northern Commerce, an integrated digital solutions agency for leading brands in North America, has achieved Master Elite Status with email and SMS…
Microvolunteering Online
Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and…
Where to Eat at PSEWEB? We Know a Place... Or 20
If you know me, you know that I am on the road. A lot. I like to bring my particular brand of snapping and clapping to trade shows, events, and…
London's Future and its Tech Sector are the Business Achievement Awards' True Winners
Tonight, some of London's finest companies will be recognized at the London Chamber of Commerce's Business Achievement Awards. The cheesy thing to say…
Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team
We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up. But…
Is New Always Better? Keeping Accessibility Simple
KISS -- 'Keep it simple, stupid' -- it's a well-known adage. And it's one that should be remembered when approaching accessibility. When considering…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
The Importance of Applying Accessibility
I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…
Big Wins, Strong Gains, a Bright Future
It seems appropriate, given what the coming year is, to look back with clarity on the year past. After all, hindsight is 20/20, so with that…